Ford has an unfortunate reputation for recalls, but its latest one is a little different than others. The automaker has deleted all of its Instagram posts across several different pages, leaving many scratching their heads as to what the brand is up to. Is Ford about to announce a major rebrand, or is something else in the works?

 

At the time of writing, the Ford, Ford Trucks, Ford Bronco, Ford Electric, and Ford Mustang pages on Instagram have had all of their posts wiped, although the stories remain in place. The mass purge comes on the heels of Ford’s decision to rebrand Ford Performance as Ford Racing, sparking speculation that a broader identity shakeup could be next.