The real battle between traditional automakers and Chinese manufacturers isn’t happening in Europe or the United States, but in developing and low-income economies. China is steadily becoming a serious contender for consumers across Latin America, Africa, the Middle East, Central Asia, and Southeast Asia.

 

While headlines often focus on Chinese carmakers’ expansion into Europe, the true competition is unfolding in emerging markets.

 

A key factor behind the success of Chinese car brands in these regions is price. Consumers in developing economies tend to be more price-sensitive than those in wealthier nations, and Chinese vehicles are typically more affordable than their European, Japanese, Korean, and American rivals.