The Cadillac Formula 1 Team will unveil its car livery to the world on February 8, and it will do so in a big, flashy way: a prime-time 2026 Super Bowl TV commercial.

 

The team confirmed on Wednesday morning that it’s highly motivated by the Super Bowl’s enormous TV audience, citing that the 2025 game attracted 127.7 million viewers, the “largest audience in U.S. TV history for a single-network telecast.”