BMW brought the new iX3 to Las Vegas to show off its innovative technology for the first time. The Neue Klasse model will feature the AI-powered BMW Intelligent Personal Assistant, along with Alexa+ technology, as well as the new Heart of Joy, which is what the name implies: the heart of the vehicle.

 

The all-new BMW iX3 takes center stage at the 2026 Consumer Electronics Show in Las Vegas. A year after debuting the BMW Panoramic iDrive with BMW Operating System X, BMW has a new ace up its sleeve, and that is the next-gen AI-powered BMW Intelligent Personal Assistant Amazon Alexa+.