Audi CEO Says A Pickup Is The Last Thing The Brand Would Consider Making
Posted on 1/30/2026 by Agent009
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Audi is known for thinking outside the box, and the quirky A2 is probably the best example of Ingolstadt’s willingness to experiment. There was also a time when you could buy a Q7 with a V12 diesel engine, while an R8 powered by a five-cylinder nearly became reality. At one point, there was even a one-off RS4 Avant wearing a TT body.
 
But while the luxury brand occasionally surprises everyone, it won’t go so far as to build a truck. In an interview with Australian magazine Drive, Audi CEO Gernot Döllner dismissed the idea of a workhorse outright: