While Hyundai unveiled the Boulder concept at the 2026 New York International Auto Show, its luxury brand, Genesis, used the opportunity to launch a new trim level for the GV70 SUV.

    

Unveiled for the 2022 model year and facelifted in 2024, the GV70 received the Prestige Graphite treatment, becoming the second Genesis model available with this package. We first saw the Prestige Graphite trim on the G70 sedan at the 2025 Los Angeles Auto Show in November.

 

Described as a "sport-oriented option," the Prestige Graphite bundle does nothing to enhance the SUV's performance. But it includes a few cool visual touches revolving around darker trim and carbon fiber bits that add to the vehicle's already bold character.