The body-on-frame Boulder concept we saw this week at the 2026 New York Auto Show is just the tip of the iceberg for a broader product offensive. Hyundai will roll out 36 new or updated models in North America between now and the end of 2030. In a letter to shareholders, CEO José Muñoz said the next-generation Elantra and Tucson will debut in South Korea this year, so expect to see them stateside as early as 2027.

 

Hyundai intends to flood the U.S. market with passenger cars, SUVs, trucks, and commercial vehicles over the next five years. Additional trim levels, including the high-performance N and the rugged XRT, will complement the model onslaught. To cover all tastes and preferences, there will be a rich mix of gasoline, hybrid, and EV models. Additionally, range-extending electric vehicles are on the way, using a combustion engine to generate electricity and charge the battery.