Volkswagen Brand Cupra Bans Bright Colors - Earth Tones Are The Only Option For The Future
Posted on 5/1/2026 by Agent009
Cupra will "never" stray from its greyscale colour palette, according to creative director Francesca Sangalli.
Broadening the range with more colourful hues "risks losing the brand because you go with what everyone else does", Sangalli told Autocar.
The new Raval, for example, can be had in white, black, copper, matt grey, matt black, a greyish pearl and a matt green.