If you’ve been trying to buy a new Toyota RAV4 lately and struggling to land a deal, you’re not the only one. The redesigned SUV is proving so popular that some dealers have hundreds of customers waiting for deliveries, while others are watching incoming inventory disappear before vehicles even arrive on their lots.

 

Toyota is now taking steps to ease the crunch by building the 2026 RAV4 in the United States. Production began this month at the company’s Georgetown, Kentucky, factory, adding extra capacity as demand continues to outstrip supply. Even so, don’t expect dealer lots to suddenly fill up with unsold RAV4s.