Ferrari Replaces Chief Marketing Officer After Controversial Luce EV Debut
Posted on 6/23/2026 by Agent009
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Ferrari said on Tuesday it had appointed BMW Italy head Massimiliano Di Silvestre ‌as its chief marketing and commercial officer, replacing ‌long-serving executive Enrico Galliera.
 
The management change comes shortly after Ferrari unveiled the ?divisive Luce, its first electric car, in a launch that drew widespread criticism.