For reasons that should be obvious, the Mazda MX-5 Miata roadster and its hardtop RF sibling are the Japanese automaker's least popular cars, with sales averaging about 750 units per month across both body styles. Even in the summer, when rear-drive sports car sales are hottest, the Miata only gets about 1,100 new acolytes each month, which is a drop in the bucket compared to Mazda's 30,000-plus sales in a normal 30-day period. It's not hard to understand why a two-seat convertible with less than 5 cubic feet of cargo space is less popular than a crossover with five times more space. Unless, apparently, that crossover is wearing an Alfa Romeo badge.

 

Both the Miata and Miata RF regularly outsell the Alfa Romeo Tonale. And it's not based solely on price, either, as Alfa's entry-level crossover starts at $40,745 including destination, only a bit more than the $39,685 that Mazda asks for its retractable hardtop convertible. But the MX-5's showroom domination doesn't stop at the compact SUV. These members of the Miata family outsell every single model in the Alfa Romeo lineup – combined.