The German automaker may have heard of the cultural phenomenon but still hopes that Spider Man: Brand New Day will punch above its weight and help them reach even more audiences around the world.

   

In case you haven’t heard about superhero fatigue, you’re probably among the few moviegoers who avoid the genre. Otherwise, it’s a cultural phenomenon that’s on the rise, where audiences feel bored and overwhelmed or tired by the numerous comic book-inspired movies, TV shows, and ultra-complicated intertwined cinematic multiverses.

The reasons for superhero fatigue are simple: Hollywood has released way too many films and TV shows or streaming series in a short period of time, people now need to watch dozens of prior movies and shows just to catch up to a single story, and the formula has become predictable and lower in quality. However, there are also exceptions, like the first trailer for Avengers: Doomsday ranking as the second-biggest movie trailer launch of all time.