If affordability is your goal as an automaker, there are a few steps you can take: reducing the number of options, streamlining manufacturing processes, and cutting down on tech. But how about no paint and no center console? That might sound a bit extreme, but it’s exactly the strategy EV startup Slate has chosen for its upcoming pickup.

 

This model is stripped down to the most basic necessities, putting customization and affordability at the top of the priority list. The only way to own a Slate in any color other than gray is to pay extra for a wrap. Here is what Slate did to create a model that’s hoping to revolutionize the automotive market.