When Genesis unveiled plans for its Magma performance division in 2024, few would have expected the South Korean upstart to price its future hot models right alongside offerings from Mercedes-AMG and BMW M. Yet that's exactly where the 2027 Genesis GV60 Magma lands, signaling that Genesis sees its performance cars as true rivals to Germany's established heavyweights.

 

The 641-horsepower compact electric SUV is ready to roll out to showrooms in the coming weeks and Genesis has confirmed a starting price that places it in direct competition with a few compelling alternatives.