The Top Features Consumers Are Demanding On A New Car - Self Driving Is No Where To Be Found
Posted on 8/4/2026 by Agent009
What’s the one comfort feature in your car that you couldn’t live without? Or, perhaps, if you were currently shopping for a new car, which feature would be at the top of your must-have list? For 47% of people recently surveyed, that’d be heated seats.
Market research and consulting firm AutoPacific surveyed 19,000 licensed drivers who intend to acquire a new vehicle within the next three years, and ranked the top 15 features and technologies they claimed to value most in their future purchase. At the very top is the one comfort feature that, frankly, is also at the top of mine (right next to remote start, which, surprisingly, didn’t make the list).