RUMOR MILL: Ford's "No Boring Vehicles" Mantra Will Spawn A Bronco Pickup Truck Variant By 2030
Posted on 8/19/2026 by Agent009
Ford originally intended to introduce a Bronco pickup earlier this decade before scrapping those plans. Given the Bronco's popularity it outsold the Jeep Wrangler for the first time in April and importance under CEO Jim Farley's mantra of "no boring vehicles" Ford has revived plans for a variant with a bed.
It's expected to debut near the end of the decade and will be built at the Michigan Assembly Plant, essentially replacing the Ranger and turning the facility into an all-Bronco plant.