Toyota is poised to relaunch the MR2 and Celica as part of its transformation of the GR sporting arm into a full stand-alone performance brand.

 

The GR division is effectively Toyota's equivalent of BMW M or Mercedes-AMG and has its roots in the Gazoo Racing motorsport outfit that created Toyota's most recent crop of sports cars: the GR Yaris, GR Supra and GR 86. It is now being expanded and turned into its own brand, joining Lexus and the Japan-only Daihatsu and Century in Toyota's portfolio.