New cars come loaded with convenience, comfort, and safety technology, but a new study suggests a good chunk of these features never get touched. The nationally representative survey, carried out by Censuswide, put questions to 1,350 UK motorists during summer 2026, and the answers point to a lot of expensive hardware sitting idle.

 

Commissioned by the large British dealership group Dick Lovett, the research found that 25.9 percent of owners whose cars have adaptive cruise control never switch it on. Another 7 percent say they wouldn’t know how to work it if they wanted to.