Ram opened order books for the all-new Ram 1500 Rumble Bee SRT on August 13, and the muscle truck is reportedly crushing it. An insider says most dealers have already hit their limit in terms of allocations as demand has gone through the roof.

      

Ram structured its rollout in a staggered manner rather than making the entire high-performance lineup available at once. So the phased rollout is structured to avoid putting too much pressure on production and maximize early revenue.