Ruby Red Becomes The Car Color Of 2027 - But Most People Will Buy Black Anyway
Posted on 9/29/2026 by Agent009
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Black, white, and gray are some of the most popular car colors in the US. But in 2027, buyers could finally see a little more variety. Axalta Coating Systems has picked its car color of the year for 2027, and it’s called Redefined.
 
Redefined is a deep ruby red with a subtle shimmer. Axalta unveiled the color earlier this month at Automechanika Frankfurt, a major automotive trade show in Germany. The finish uses coating technology designed to mimic the look and depth of a gemstone. Fancy.