Here they go again. Alfa Romeo will unveil a show-stopping concept car at the 2026 Paris Motor Show in October. As we have already grown used to it by now, the Italians have found yet another gorgeous name for the vehicle. They call it "Cuorerosso," which is Italian for "Red Heart."

      

They call them Giulia and Giulietta, Brera and Duetto, Tonale and Stradale. In a world where automakers come up with relevant code names for their platforms, Alfa Romeo called a car platform “Giorgio. So here they go again, coming up with a new name selected to produce emotion even before we get to see what bears it.