Mazda has spent decades building a reputation around driving feel rather than sideline logos, which is part of why the brand skipped the NFL sponsorship rush that other automakers dove into years ago. That changes now. The Los Angeles Chargers and Mazda have announced a multi-year partnership, and it is the first time Mazda has ever seen itself within the NFL franchise.

 

And while this may seem a rather odd pairing, this does make quite a bit of send if you look at it closely. Both organizations trace their identity to Southern California. Brad Audet, Chief Marketing Officer of Mazda North American Operations, said the following: