Posted on 10/6/2026 by Agent009
It felt like Toyota's GR Supra would be fast-tracked to stardom after it made a triumphant return to showrooms in 2019, but things haven't quite worked out that way.Toyota sold fewer than 40,000 GR Supras in seven years – less than half of what its BMW twin managed with the Z4. For a nameplate carrying 45 years of legend, that's a brutal number. So why does Toyota consider the Supra a success anyway?
The Supra was one of Toyota's most prolific models during the 20th century, with the car being a mainstay of the Japanese manufacturer's range between 1978 and 2002. The two-door sports car was not only a thrilling drive in its standard form, but it garnered a reputation in the world of car modification, primarily due to its over-engineered mechanical makeup that allowed for a ton of upgrade work to be carried out without significantly affecting reliability.