Jeep is mulling a revival of its original model, the legendary, military-honed Willys off-roader, in a bid to fight off Chinese competition in Europe.

 

Speaking at the Paris motor show, the brand’s chief Xavier Peugeot described the Willys as its “key attention” for the future, as one of several “new ideas” it could launch in the years to come.

 

 

Plans remain at an early stage, though; Peugeot said “we are not confirming any concrete launch”, and implied it was a project for after the brand’s current ‘Road to 2030’ strategy was complete.