Volvo is having some trouble adapting to the fast-paced auto market changes in the U.S. From flip-flopping tariffs to the exodus of its sister brand, Polestar, there have been a ton of changes in a relatively short period of time that has been difficult for the Swedes to keep up with.

 

In its third-quarter earnings call last week, Volvo's leadership admitted that it was struggling to make its endeavors in the U.S. lucrative and that customer optimism in the brand has hit a point not seen in half a century.