We’ve always thought it was a stupid of Ford to rebadge the slow selling Five Hundred as the Ford Taurus and advertise that they were reviving an icon in American history. More like they were just rebadging a slow selling model with an icon name. Well surprise-surprise, sales of the model are still really sluggish.
However, the problem remains within the Ford dealerships. According to CNW Marketing Research, about twenty percent of Ford’s sales team is still calling the 2008 Ford Taurus a “Ford Five Hundred.” About 60 percent of the sales force...
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