Lexus already has one of the most extensive ranges of hybrid vehicles on the market, and the company sees the technology as a way for it to differentiate itself in the luxury segment. The average hybrid buyer’s income level is relatively high, and vehicles like Toyota’s Prius doesn’t appeal to individuals in this segment. In a statement from Karl Schlicht, the Vice President of Lexus’ European division, he said “ideally, we would like that all the vehicles in the range Lexus were hybrid.”
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