The cumulative reported US sales of hybrids, beginning with the introduction of the Honda Insight in 1999 and running through 2007, passed the one million mark in 2007 to reach more than 1,002,000 units.
The sales figures come from manufacturers’ monthly reports. The cumulative figure does not yet include sales from GM, who does not break out its hybrid sales separately.
While Honda and Toyota each held an approximately equal share of the market during its first few years, Toyota rapidly began gaining share in 2004 and beyond, even with the entry of others (Ford, Nissan) into the hybrid market.
At the end of 2007, Toyota accounted for 80% of all reported new hybrid sales. Cumulatively, Toyota accounts for 73% of the reported hybrids sold in the US from 1999-2007.
2008 Detroit Auto Show Photo Gallery
2008 San Diego Auto Show Photo Gallery