GERMANY'S BMW has a reputation for producing cars that offer driving pleasure and luxury. But in recent years that reputation has been sullied in China, with BMW owners tagged nouveau riche and a series of scandals including a lottery fraud in the northwestern city of Xi’an and a fatal accident in northeastern Harbin making headlines in local newspapers.
Although BMW was cleared of responsibility in all cases, the brand’s image has taken a knock.
Christoph Stark, president and CEO of the Munich-based company’s China operations, says the carmaker is working on revitalising its brand in the world’s second biggest and fastest growing vehicle market.
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