It looks like BMW not only has done their homework on diesel engines but also understands that it will take a while, to get USA customers to warm up to it again and understand why it is important.
So they're doing what any good marketer does in this situation.
You get the message out often and early.
Even though you won't be able to buy yours in the USA, they are already running print ads in various airports throughout the country.
Here's one we saw at the L.A. Airport last week.
The key question is...Will American drivers finally realize what their European counterparts have known for a long time...That the new diesels are AWESOME!
Do you believe they will sell when they hit dealerships in late 2008 and will you seriously consider purchasing one as your next car?