BMW hopes that rising fuel prices will help the sales of the new BMW 1-Series coupe in North America. At the recent press launch of the 1-Series in Sweden, BMW’s Falko Radomski said “We believe there is a change happening in this market. Increasing fuel prices mean that customers are becoming more interested in fuel efficient cars.”
Radomski said that BMW expects a large part of the 1-Series coupe sales to come from the US. Pricing for the U.S. has not been announced as of yet but the coupe is estimated to start from the low to mid $30,000s range while the convertible...
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