BMW gives away audio books in marketing play

43LE submitted on 8/6/2007 Auto Spies Photos Timestamp: 2:05:25 PM

Views : 8,157 | Category: Misc News | Source: | SOURCE: www.backbonemag.com

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"The company is releasing four audio books...Each plot features a BMW auto." Granted this article is from last year, but this begs the question: who can judge when automotive marketing is clever vs too contrived?


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