Tag Links: Isetta, Project i


Project i represents the latest gimmick from BMW and the company’s bet on building smaller, cleaner and more efficient cars.

The first news around this project came about in November 2007, when “Project i” was still in the rumor stage. At the time, there were three options that BMW was looking at: acquire an existing brand, create a new one or revive an older name, Isetta in this case.

The rumors became reality when BMW’s CEO, Herr Reithofer validated the Project i, a “car with a completely new look, with two engines available. One will be a very efficient internal combustion engine and the other will be a purely electric model”.

At the Geneva Motor Show, Project-i leader Dr Ulrich Kranz took the time to reassure the BMW fans that these will be premium vehicles, not competitors to Tata Nano.

The “Project i” models will be geared towards mega-cities, such as NYC, London, Tokyo, Mexico City and many others, cities in desperate need of vehicles that can solve some of the traffic congestion issues.

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BMW says: “Project i” will build premium vehicles

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