A few weeks back we reported the Lexus was going to start advertising in various movie theatres across the nation.
The plan is to target a younger demographic by targeting movies that appeal to a primarily younger audience has plenty of merit. After all who is going to flip a channel or get up an leave during the commercial?
But is it going to work? Take a look at 6 of the 15 second ads produced by ad agency ATTIK of San Francisco featuring the new IS-F. Judging by the content these will be geared to mid 20 to 40 year old groups.
Take and look and tell us which is the best and if this approach will influence the intended audience?
What is F?
1) "F is shifting in 0.1 seconds"
2) "F is Beauty within the Beast"
3) "F is a 170 mph top speed"
4) "F is 0-60 in 4.6 seconds"
5) "F is Precision Braking by Brembo"
6) "F is Commanding Performance"