General Motors’ premium Cadillac brand has made no bones about its aspirations to become one of the top brands in the luxury sector, and a new brand satisfaction survey is the latest in a list of awards confirming it’s headed in the right direction. Capturing the ranking of top brand in the U.S. market, the CTS and DTS also won individual awards for their segments.
Beating out the likes of Mercedes, Lexus and BMW is no small feat, especially since two of those three also had class winners in the survey. The Cadillac CTS took home the award for top ‘Aspirational luxury car’, while the DTS got the nod for the best large luxury car. Mercedes-Benz’s S-Class won the premium luxury award, while Lexus nabbed the top luxury mid-size spot.
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