OK, so Bob Lutz might be doing a lot to save GM (or not, depending on who you ask), but one GM division that is really trying to regain its former glory is Buick. Chevy is the mainstream division. Pontiac is performance. Saturn is the import beater (but with all the Opels in their showrooms, they are migrating towards the old Olds territory of Euro alternative). Cadillac is the American Mercedes and BMW fighter. And Buick is... uhhh... affordable luxury? No, that would be near luxury, like Acura. But isn't that where Cadillac is with the CTS? Buick is... well, Buick WAS like Mercury, a step between common and luxury. Gradually it has taken over the retiree ride demographic that has a loyal but dying customer base.
So what to do? Products like the new Enclave are cool, but the Lucerne is a bit of a letdown compared to something like the Chrysler 300. And the LaCrosse, Terraza, Rainier, and Rendezvous aren't exactly, well, good. So Buick could use a boost. Something to redefine and reinvigorate the brand. Something that might get people excited about owning a Buick. Something like the 2008 Buick GNX. Never heard of it? Well, that's because it's a figment of Popular Hot Rodding's imagination.
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