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Marketing missteps in naming cars quickly become legendary. There's the urban myth that the Chevrolet Nova failed in South America because in Spanish, no va means "won't go." (It's not true.)

But now it turns out that Audi may have committed a blunder in naming its line of electric cars e-Tron. Especially since they're about to be shown at the Paris Motor Show.



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Did Audi Inadvertently Name Their  Entire Line Of Electric Vehicles After A Pile Of Turds?

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