I remember reading once, in another fairly recent review of a BMW, that the person critiquing the car was bold enough to say: “BMW is the new Mercedes-Benz.” Now, I’m not going to name who specifically, but being a German car enthusiast at heart and a lover of both brands, my denial set in: “WTF, how can anyone say anything so blasphemous?”

Blasphemous, because there has always been a definitive line that separated the Three-Pointed Star from the Roundel. Their differentiations in corporate philosophy are obvious and there is no way in hell anyone could confuse the two. For either of them to be used in the same sentence other than comparing how vastly different they are—despite being direct rivals—is as sacrilegious as saying that “Microsoft is the new Apple.”

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Did BMW Fall Short Of The Mark With The 328i?

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