Kelley Blue Book, www., the leading provider of new and used car information, today reports a huge surge in new-car Web traffic for the heavily advertised Hyundai Sonata during Super Bowl XLIV on Sunday, February 7.  In addition, saw a significant lift in new-car traffic for the Honda Accord Crosstour and Kia Sorento following the airing of their respective new-vehicle ads during Super Bowl Sunday.

For the second year in a row, the new-car model most advertised by Hyundai during the Super Bowl garnered the largest increase in Web traffic to that day (among models advertised during the Super Bowl).  This year, Hyundai advertised the all-new Sonata multiple times on Super Bowl Sunday and subsequently experienced a massive 91 percent increase in traffic to the new Sonata on  Last year during Super Bowl XLIII on February 1, 2009, Hyundai premiered spots for the Genesis and saw an 82 percent increase in traffic to the model that day.

Other big auto-related Super Bowl XLIV ad traffic winners for this year were the Honda Accord Crosstour with a 66 percent increase in traffic on, and the all-new Kia Sorento with a 47 percent increase.

New-Car Models Seeing Increased Web Traffic on Following their Brands' Respective Super Bowl XLIV Ads

Hyundai Sonata  + 91%
Honda Accord Crosstour + 66%
Kia Sorento + 47%
Hyundai Tucson + 42%
Audi A3 TDI + 38%
Acura ZDX + 27%
Dodge Charger + 16%
In addition, a homepage quick poll asked car shoppers to vote for their favorite Super Bowl car ad, and consumers chose the Dodge Charger "Man's Last Stand" spot as their favorite at 24 percent, closely followed by the Audi A3 TDI "Green Police" ad at 21 percent.  Rounding out the top five choices were the Hyundai "10 Years/Favre" ad at 17 percent, the Volkswagen "Punch Dub" spot at 16 percent and the Kia Sorento "Joyride" ad at 10 percent.

"The latest traffic data shows that big-budget ad buys really can pay off when you have engaging product and a creative, eye-catching spot to capture football fans' attention during the big game," said James Bell, executive market analyst for Kelley Blue Book's  "The Saints may have taken home the Vince Lombardi trophy, but Hyundai captured the big win this year in terms of new-car interest increasing from their ads.  It's impressive when a car commercial can compel someone to take their eyes away from the big game to research a new-car online, and we know informed car shoppers come to Kelley Blue Book's to get the most timely and trustworthy vehicle values and information."


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For the purposes of this data, traffic increase is defined as the percent change when comparing Sunday, February 7, 2010 (Super Bowl XLIV Sunday) with the previous Sunday, January 31, 2010.  The quick poll asking car shoppers to vote for their favorite Super Bowl car ad was featured on the homepage of Kelley Blue Book's from February 7-9, 2010, and had 201 respondents.

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