With the introduction of its new Macan crossover at the Los Angeles Auto Show this week, Porsche is about to embark on a journey where no performance-luxury automobile manufacturer has gone before. It’s a journey fraught with peril and one sure to set off endless hand-wringing, but it’s one that – if they can pull it off successfully - could transform the German automaker from being the crown jewel of profitability for the VW Group, into either the most desirable limited mass-market brand in the world, or yet another sad automaker that simply lost its way. But wait a minute - haven’t we been down this road before with the introduction of the Cayenne? The large sport utility so far afield from the Porsche sports car mission that it seemed like a rolling misprint? Yes, to a degree, that is true.
Official LA Auto Show Photo Gallery
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