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Ford is confident that the vast majority of the reservations it has secured for the all-new Bronco will translate into actual sales.

 

Soon after the unveiling of the 2021 Bronco, Ford started accepting reservations for the off-roader, which required refundable deposits of just $100. As of August, roughly 165,000 reservations for the Bronco and Bronco Sport had been made. Speaking with Auto News, Ford’s vice president of marketing, sales and service, Mark LaNeve, said he expects “over 75 per cent” of these reservations to translate into sales.

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Ford Is Confident That 75% Of Bronco Reservations Will Result In Sales

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