General Motors is plotting to create a new premium brand for the Chinese market comprised primarily of halo cars shipped in from the United States. Details are scant at the moment, primarily due to GM getting caught with its pants down on the news breaking. The automaker doesn’t appear to have reached the point where it feels comfortable sharing. But Chinese media has been sharing the story for several days, forcing the company to issue an official statement confirming that it’s true. President of GM China Julian Blissett has likewise stated that this will be a subsidiary wholly owned by the company, bucking the joint-partnership trend that was mandatory for any foreign automaker hoping to sell at meaningful volumes. Though it was already becoming unpopular, Western industries often accused it of being an easy way for the Chinese government to steal intellectual properties before squeezing them out.
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