While there will be a lot of inevitable hand-wringing over the Toyota recall involving 3.8-million vehicles, what’s probably far more important to its well-crafted image of reliability, is how it handles the crisis. Will it quickly step forward and accept full responsibility, like Tylenol did in 1982 during its highly publicized tainting scandal where seven people died, or will it be more like how Audi handled claims of unintended acceleration or how Ford and Firestone addressed the Explorer controversy. Rich Truesdell at Automotive Traveler has his own thoughts on the subject.

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How Well Will Toyota Handle the Issues of Public Perception in its Recently Announced Recall?

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