Hyundai Motor America today announced sales of 24,512 for the month of January, up 14 percent versus 2008 and 2 percent over December.

"We got off to a quick start in January thanks to the rollout of our all new Hyundai Assurance Program, which has struck a chord with the American consumer during these uncertain times," said Dave Zuchowski, Hyundai Motor America's vice president of national sales. "This momentum was further spurred by the announcement of Hyundai Genesis winning the North American Car of the Year award. We are encouraged by the strong start in January and are hopeful that this energy can be sustained into February as we launch the new Genesis Coupe and Elantra Touring."

Hyundai's Eastern sales region turned in the best sales performance in the country, with sales up 20 percent over last January. "Our dealers and consumers have embraced the Assurance Program in a big way," says Peter DiPersia, General Manager of the Eastern Region. "This program gets to the root cause of today's economic concerns - fear of job loss - and shows consumers we have faith in them, and faith in our economy."

All Hyundai vehicles sold in the U.S. are covered by The Hyundai Advantage, America's Best Warranty. Hyundai buyers are protected by a 10-year/100,000-mile powertrain warranty, a 5-year/60,000-mile bumper-to-bumper warranty, a 7-year/unlimited-mile anti-perforation warranty and 5-year/unlimited-mile roadside assistance protection in addition, the Hyundai Assurance Program is now offered on all new vehicles leased or purchased from a certified Hyundai dealer. The program is available to any consumer, regardless of age, health, employment record or financed amount of the vehicle.

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Hyundai's Assurance Program Pays Off Big Time, January Sales Up 14%

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