Before I took the job at Honda's Design & Development Department, I worked at BMW of Arizona. And with iDrive, I had to deal with FUD (fear, uncertainty, and doubt) with customers. I would reassure the customer over and over. But if iDrive was discontinued, there would not be any FUD to deal with. The point is BMW's sales decreased because of iDrive and Mercedes Benz's COMMAND System is so simple to use, Mercedes Ben's sales increased. I believe BMW is stopping iDrive in 2010 because at the Shanghai Auto Show, Bimmer unveiled in CS Concept 4 door the interior had no iDrive controller or any screens of any type inside. If BMW DOES stop iDrive, it will probably still be available as an additional option, but not standard, it will be replaced with a simple NAV or DVD based system.

About the Author