Following its success in the US and more recently in Russia, Nissan’s premium label Infiniti is now ready to establish a base across the rest of Europe and is going after market share held mostly by German luxury brands Mercedes, BMW and Audi. Infiniti is planning to launch in several Western European countries by the end of next year and is currently in the process of building up its dealer network.
Infiniti’s Chief in Europe admits sales will be slow initially, especially in countries like Germany and the UK. I think many Europeans will be shocked just how good Infiniti is but they're definitely not as easily persuaded as American luxury buyers.
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