Flipping through the sales figures for 2007 typically shows you exactly when a new or refreshed model enters the marketplace.
Take for example the new Infiniti G35 up a startling 21.8% over last year and the Nissan Altima up an impressive 26.3% for the first two months. No suprises here as both obvious improvements on a proven formula.
Now I moved over to the depressed truck marketplace and see that Chevy Sierra sales up 17.7%, and even the older Dodge Ram manage a 2.6% increase in sales for the year. Hey, American workers still need their trucks.
But how is the market reacting to the Tundra? I quickly scanned to the line and to my surprise a 20.1% DECREASE so far this year. How could that be? At that pace they may muster 100,000 at best, almost 25,000 units shy for the year.
Has Toyota met it's match in cracking the elusive American truck market?
We doubt that is the case, but it seems the intensely loyal American truck buyer is taking a wait and see on the new kid in town.