If you’ve watched any of the Olympics over the last two weeks, you’ve probably seen Audi take some shots at Lexus, BMW, Mercedes, and even Ferrari in a couple of TV ads.

If you live in Canada, you’ve also been privy to an ad for the Hyundai Elantra, which involves two beautiful women, one of which leaves a lipstick kiss and phone number for the other. How does that relate to car advertising?

Ads from Hyundai absolutely ooze confidence lately, though this one in particular leaves me wondering what target market Hyundai has in mind. Is this kind of advertising effective or too edgy and inappropriate? An ad like this sure won’t be seen in the U.S., but it was just fine for Canada!


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Is This Canadian Ad For Hyundai Simply Too Racy For  The U.S. Market?

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