1) Mercedes-Benz - 7.47
2) Porsche - 7.21
3) Lexus - 6.99

Luxury Institute Survey: Japanese High Net-Worth Consumers Rank the "Best of the Best" Luxury Brands in Six Categories

NEW YORK, NY--(Marketwire - June 4, 2009) - The Luxury Institute reported today the results of the "Best of the Best" luxury brands in Japan based on the 2009 Luxury Brand Status Index (LBSI) survey, which identifies the top brands that deliver true luxury based solely on the unbiased ratings of wealthy Japanese consumers. The following six luxury categories were rated: Women's Fashion (29 brands), Women's Shoes (18 brands), Handbags (30 brands), Men's Fashion (22 brands), Men's Shoes (18 brands) and Automobiles (20 brands).

The LBSI asks high net-worth consumers to rate luxury brands by category across four equally weighted components: Consistently Superior Quality, Uniqueness and Exclusivity, Making the Customer Feel Special Across the Entire Experience and Being Consumed by People Who Are Admired and Respected.

Which luxury providers deliver the best combination of quality, exclusivity, customer experience and peer prestige in Japan?

The "Best of the Best" are: (LBSI score out of 10)

Read Article

About the Author