The Forte is due out now, and marks the second step in Kia's effort to change its image. (The first was the Soul hatchback.) The Soul, Forte, and Hyundai Genesis mark a different direction in company thinking: rather thank take risks with fresh designs, duplicate existing cars and undercut them in pricing. Kia intends to shift into Scion territory and offer sport packages for the future.

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Kia Now Moving into Youth Market, Aims to Knock-out Scion

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